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Google Refine Keywords Feature: Keyword Planning Tool

Google Refine Keywords feature is a boon for many digital marketers who are focused on SEM or Google Adwords tool. This feature helps professionals to save lot of time while they are engaged with the...

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How to build a Digital Marketing Career?

Digital marketing career is one of the most sought after career option by many youngsters, thanks to the spiraling digital penetration. Especially after the COVID-19 impact many marketing professionals...

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Rakshabandhan Campaigns during COVID-19 era

Rakshabandhan campaigns were special this year due to COVID-19 pandemic. Majority of us have been through tough times since mid March, managing WFH, household chores, kids etc. These tough times have...

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Did you like the latest Cadbury’s Diwali campaign?

There is very less chance that you wouldn’t have come across the emotion rich Cadbury’s Diwali campaign. It has been doing rounds on WhatsApp heavily since last few days. So far, I have received it in...

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HP Diwali Video Campaign is a Look Back of 2018 Diwali Campaign

This year’s HP Diwali video campaign looks exact replica of what they did in 2018. First let’s see what is the this year’s theme. A young bubbly kiddo innocently asks his mother about the Goddess...

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Netflix Stream Fest: A Blooper that was Well Advertised?

After a 360 degree advertisement bombardment by Netflix on the upcoming Netflix Stream Fest on 5th and 6th December, we all were eager to hop on to the platform and enjoy the best shows. But, guess...

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Key Improvisations that Marketers made for E-Commerce in 2020

E-commerce in 2020 definitely went through a lot of ups and downs. Few categories within e-commerce space had a great time, but some of the categories fell short of demand. The financial year or the Q2...

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The Family Man Teaser Campaign by Amazon Prime

The Family Man Season 2 expected to release on 12th February 2021 is the next much awaited series on Amazon Prime. I am too an avid fan of this series and eagerly waiting for the second season. Amazon...

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Five Digital Marketing Doctors Campaign in the post COVID-19 period

Doctors, Nurses and medical staff played a crucial role in the war against COVID-19 pandemic. They worked tirelessly for the human mankind. Probably, this was the first time we all realized their...

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Online Reputation (Relationship) Management : A case study of WarmOven

‘Online Relationship Management’ usually freaks out even the best social media professional. Its one of the last responsibility a social media professional or a digital marketing professional would...

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